When I first started working with buyers, I didn’t have a professional buyer’s guide. I simply met them and showed them houses.
I knew that if I could find them the right house, they’d buy it, and I’d get a commission.
And, that worked - as long as I was with the buyer when they saw that house.
But, I was constantly losing out on commissions whenever a buyer saw a home without me. They’d stumble on an Open House and buy it. Go to a New Construction Model and buy a home - without me. Argh!
This continued happening over and over and I was getting more and more frustrated with the real estate business. I was talking to a successful business owner and he gave me a suggestion.
Why don’t you give them something of value that also sells them on why they should use you. So, I put together a basic guide and started giving it to buyers. It helped. And then I worked with a designer to make it more professional.
And then I started getting more loyalty from my buyers. They started telling the New Home Reps that I was representing them. And, I stopped losing out on commissions.
Before long, these professionally designed Buyer Guides became a key part of my business.
The Buyer Guides show buyers that you’re competent, trained professional.
Because when buyers see them, they automatically view you as a credible, trustworthy agent who will do a great job for them.
And now you can start giving them to your buyers. Imagine meeting a buyer at an Open House and giving them your professional buyer guides - when everyone else is giving them their business card.
I shared my guides with a few Realtors I know and they loved them. They asked how they could get their own buyer guides. So, I had our team put together a version that other agents could use.
And you can get 10 of these for free today, so you can easily get more loyalty from your buyers.