Wish you had instant credibility with sellers you meet?
Give your seller authority book to sellers in place of your business card. You can give it to past clients, members of your sphere, cold leads (like Expireds or FSBOs), and anyone else you know who is thinking about selling.
You can use it on listing appointments, at open houses, for lead follow-up and so much more.
A book is basically like hiring a “mini-salesperson” to deliver your best listing presentation for you.
In the past, I used an impressive Powerpoint Presentation to list houses. But not everyone would give me an hour of their time to present it to them. And then I discovered a book and how to automatically deliver my best Listing Presentation to every seller I meet.
Today, you can use a book to get listings.
Here’s how other agents used their books to get listings.
Grow your business by listing expired homes - like Catalina did.
Catalina used the books to list a $795,000 Expired home and successfully broke into her local Expired market.
Use the books to beat out top agents for listings - like Yasha did.
Yasha was competing with some top agents for a $579,000 listing, and the book helped her win the listing.
Stand out from the crowd with your book - like Kyle Whissell does.
Use a book as your Authority Business Card
- like Mr. Wonderful from Shark Tank.
Win competitive listing appointments with your book - like Tim did.
Tim beat out 5 other agents and won the listing because of his book.
Get high-end listings with your book - like Liza did.
Liza has won many Multi-Million Dollar listings because of her book.
Grow your business by building your listing power with books - like April did.
April struggled and only made $5,000 her first year in real estate. Once she started using the books, her business took off. She made $115,000 the following year and became the “Listing Queen.”
Get Listings and build your brand with your book - like Cindy did.
Cindy decided she wanted to become the best-known Realtor in her market, so she started placing her books in waiting rooms in the area and got 5 listings in less than 90 days.
I want to show you how well these books work to get listings. So, I’m going to give you a sample book...