When I first started out in Real Estate, I lost listing after listing.
The big agents in town had more professional marketing, and they beat me on listings every single time!
I tried all the different ways that people talked about to get more listings.
My coach told me I had to get better at "closing", "objection handling", and all these other "Ninja" tricks.
I tried them all, but kept losing listings anyways.
Finally, I realized that the only way to beat the big agents was by doing what they did, and doing it even better than them.
So, I put together an amazing Seller Guide and started using it on listing presentations.
I sent them to seller leads I hadn't met with yet.